»Why don't we just make a slit in the front apron so you can move more easily in it?«

Our company’s success story started with this question in 2002, and it has shaped its philosophy to this day. It contains everything that makes CG International what it is: inventiveness, flexibility, innovation, customer orientation and a high quality standard. The apron got a slit and the foundation stone for further development was laid. The young company quickly made a name for itself in the workwear market. Especially because it was recognised early on that the high demands on work clothes can only be answered by outstanding quality. Then something else that was quite new in this sector appeared: fashion. With a subtle sense for fashionable trends, be that materials, colours, cuts or processing details, CG International also set standards in terms of the look.This has resulted in an attractive range for the catering sector, hotels and business around aprons.

The sales and market position could be expanded throughout Europe by working closely together with partners from wholesale and specialist trade. Convinced by strengths such as quality, flexibility and individuality, the satisfied clientele soon included well-known companies from the laundry leasing sector as well as from industry and the hotel sector. The product portfolio developed more and more away from the usual single-item strategy towards comprehensive clothing concepts. Corporate couture was an important milestone in individualising these concepts in terms of corporate identity.

In November 2010, Cengiz Gürec, who had been with the company from the beginning, took over the business of CG Workwear and is now leading it into a successful future with CG International GmbH. He describes what is important to him as follows: “As a family business, we trust in traditional values and see ourselves as consistent, robust, reliable, regionally rooted and with a long-term focus. These values give us and our partners security on the journey ahead, especially in turbulent times with ever new challenges.”

Incidentally, it is now impossible to imagine service staff without slitted aprons!

Strong brands

For the catering sector, hotels and businesses

CG Fashion

CG Fashion offers an attractive range of products for business and leisure. The focus is on fashionable blouses, shirts and polo shirts that perfectly combine comfort and functionality. We only use fabrics that are particularly hard-wearing, very easy to care for and comfortable to wear. By using the most modern fabrics, this high quality is constantly optimised.

CG Workwear

The brand CG Workwear stands for high-quality workwear in the catering and hotel industries. Particular emphasis is placed on aprons manufactured in Germany or Europe. This guarantees a constant level of quality, maximum reliability and responsible production. The unique colour variety and a maximum individuality through special productions according to customer requirements are outstanding.

CG Couture

The holistic clothing concept of CG Couture offers caterers and hoteliers the opportunity to coordinate the clothing of their employees with the company’s visual identity, starting from just 1 item. Consistent for the entire team in all departments. The collection is based on items that can be individualised quickly and easily with details such as piping or collars in an accent colour.